South Australian wins international research grant
1 October, 2024
Dr Jessica Mei Pung, Postdoctoral Research Fellow at the University of South Australia, has been awarded a research grant from Great Wine Capitals for her work exploring agritourism in Adelaide, South Australia and Verona, Italy – both of which are part of the prestigious Great Wine Capitals Global Network.
Now in its second year, the research grant aims to promote excellence and innovation in wine tourism research, addressing industry needs and fostering collaboration among the 12 prestigious wine capitals from around the world.
Mei Pung's project, titled 'The Potential of Agritourism for Extending Wine Tourism Experiences', explores how agritourism can be used to diversify and extend the offerings of wine businesses. She is focusing on case studies in Adelaide, South Australia, and Verona, Italy.
She will analyse how wine tourism operators incorporate agritourism approaches into their product offerings. Through interviews and on-site observations, her research aims to uncover best practices and success factors that can enhance the visitor experience. Ultimately, her project will develop a typology of agritourism-enhanced wine tourism experiences that can be adapted for other markets and regions.
"I am delighted to learn that I have secured one of the positions for the 2024–2025 GWC International Research Grant with my research project application! Thanks to the Great Wine Capitals Global Network for this opportunity," said Mei Pung.
The other grant recipient is Dr Magalie Dubois, an Associate Professor at the School of Wine and Spirits Business in Dijon, France. Her project, 'The Effect of "Pay as You Want" on Wine Valuations', investigates a new pricing model for wine tourism.
Both Mei Pung and Dubois will have the opportunity to present their research to a global audience of industry leaders and peers at the 2025 Annual Conference of the Great Wine Capitals Global Network.