Scholarship recipients announced for new wine business and tourism education program
21 May, 2025
Twelve South Australian wine industry professionals have been awarded scholarships to take part in a new, innovative educational program aimed at strengthening the state’s wine tourism sector.
The scholarship recipients will take part in ‘The Art and Science of Sustainable Wine Business and Tourism’ program, which will run for six days in May-June, and aims to build capacity among wine industry professionals and attract new talent to the sector.
The program is being offered by the Great Wine Capitals (GWC) Adelaide chapter and being delivered by Adelaide Business School at the University of Adelaide.
Scholarship recipients
- Cathy Williams - Kangaroo Island
- Felix Bekkers - McLaren Vale
- Hannah Timms - Coonawarra
- Hugh MacGillivray -Barossa Valley
- Irina Santiago-Brown - McLaren Vale
- Marissa Harvey - McLaren Vale
- Matthew Kuko - Barossa Valley, McLaren Valley and Adelaide Hills
- Michelle Li - Clare Valley
- Michelle Ottaway - Adelaide
- Ruby Osborn - McLaren Vale
- Skye Hopgood - Clare Valley
- Sammi Colbey - Adelaide Hills
Participants will be equipped with best practice knowledge to strengthen their entrepreneurial mindset, build brand reputation, design effective digital communication strategies, identify appropriate distribution channels and negotiate with channel partners.
They will be equipped with the skills to develop engaging cellar door and tourism experiences and optimise the use of available resources.
In the final masterclass, participants will engage with a curated group of select speakers from the Great Wine Capitals Global Network, from South Australia and from across the world’s 12 greatest wine regions.
The Adelaide, South Australia chapter of Great Wine Capitals is a partnership between the Department of Primary Industries and Regions (PIRSA), South Australian Tourism Commission, South Australian Wine Industry Association and the University of Adelaide.
For more information visit: adelaidegreatwinecapital.com.au/industry/executive_business_program