SA wine goes exotic

9 February, 2017
Coonawarra winemaker Gavin Hogg and his business partners have secured a licence to import alcohol into Morocco, opening new opportunities to access the North African market.

Hogg and his business partners are working with two local distributors after establishing a warehouse in Morocco. The first Hoggies Estate Wines shipment will be sent in March, and will consist of a range of wines from his three brands: Kopparossa, Hoggies and Olivia.

“The first lot will be a container, which is 1000 cases, and that will be mixed. It’ll be a bit of a scattergun approach to show everyone what’s there and then see how the market responds,” Hogg said.

“The current availability of wine is pretty limited - it’s French, French and French, so I just thought ‘this is another frontier’.”

This follows the Australian Government’s announcement in November that it would establish an embassy in the Moroccan capital Rabat in late 2017 or early 2018. Previously, the Australian embassy in France was responsible for Morocco.